Online Marketing Services
Call us on 01837 811277
or email steve@nullpynto.com
Find and Connect with your Target Audience
Traditional advertising still has a place but all businesses large or small need to embrace online digital marketing today or face being left behind.
Today’s technology at each of our finger tips – from smartphones to desktops – means finding and connecting with relevant audiences has never been easier. The only stumbling block for most businesses is knowing how to access this – that’s where Steve comes in. We’ve being doing this for 10 years and our services are designed to help you achieve your goals.
We can help you identify relevant Audiences, communicate effective Sales messages in a way that reflects positively on your business, drive traffic to your website or business and generate Interactions, Sales and Acquisitions.
In a nutshell: we promote your business to the right people through the right Channel and help them become your customers…
Search Engine Optimisation vs. and Search Engine Advertising
Search Engine Result Pages (SERPs) – ranking well is critical to a low cost successful online marketing strategy but there is only so much you can do without falling on the wrong side of Google’s policies and being penalised. We’ve been optimising websites for well over 10 years and have many Page 1 Position 1 success stories. But we think good SEO is more than this and feel strongly that an effective SEO strategy is less about focusing on page 1 for one tenuous keyword but appearing multiple time for multiple relevant search terms.
Search Engine Advertising (SEA) is the only way you can guarantee being on page 1 in Google. Any agency offering you guaranteed page 1 results is not being truthful with you. We have been managing advertising Pay Per Click (PPC) accounts since 2005. With an appropriate budget you can be found for your important keywords every minute of every day whether it is in Google Adwords, Youtube or Bing.
Don’t get caught out
Businesses not investing in their online presence and marketing strategies are being left behind everyday. A responsive mobile friendly website filled with current and relevant information is crucial. Businesses then need to identify which of the multiple Channels in which to advertise are appropriate to them. The days of one PPC account such as Adwords to do everything are simply gone. The technology develops fast. Platforms come and go (remember MySpace? Ask Jeeves?). Many agencies talk about how fast the digital marketing world changes but few move at the same speed. We do our very best to stay current and subscribe to multiple digital marketing news feeds from around the world to stay informed and pass those benefits on to our clients. Don’t get caught out by not having a presence in the same spaces that your audience now hangs out.
Social Media Advertising
People are branching out onto new digital platforms everyday. These are ideal places for SMEs with smaller budgets to explore. The technology incorporated into these newer platforms makes Targeting Audiences extremely accurate. The fact that they are in their infancy very often means you have less competitors advertising and therefore lower costs (remember Adwords 10 years ago when 5p was an expensive bid for a click?!). And finally, the analytics on the platforms means you can measure your results and see your Return on Ad Spend (ROAS) at a glance.
Measurable Results
All this is great but if you have never spent some of your valuable budget online then it can be a difficult step to make. Unlike traditional advertising though online marketing can be assessed and infinitely measured – in Real Time ie. what is happening right now and what has the last 2 hours, 2 days, 2 weeks or 2 years cost me and what happened as a result of that spend? Measurable Results and full access to your accounts means that you can independently verify the data at any time.
Full Disclosure – Full Reporting
At Pynto we have a policy of full disclosure for all clients to all of their accounts and data. You may be surprised that within the industry the opposite is generally true. Accounts are hidden from clients or only a very limited/edited version of the data is available. We just think this is wrong. It’s your data and your money and you will have access to it 24/7. Why do agencies hide your data. Well sometimes it’s simply not very good or pretty to look at. There is always a statistic that can be used to make things look good so they choose to show you that. Pynto don’t do that. We don’t shy from poor data if it appears we Analyse, Implement change and Review – constantly.
Value for Money – Peace of Mind
With Measurable Results and 24/7 access to all your data you can review at any time you can make Real Time decisions on the success or value of any given Campaign. Pynto is just a Skype, phone call or email away and are always happy to review any aspect of your campaign at a moments notice. Call us now or drop us an email.
10 years experience – scores of businesses – and counting…
We love seeing and hearing how businesses we have worked with have grown.
“40% up in Bookings on last year” is music to our ears! South Coombe Holiday Cottages, Devon
Over 6000% increase in registrations and new clients, 150 to 11,500 Facebook Likes in two years for Exaprint – hard-work, dedication and tenacity as well clients who are open to new ideas and explore new avenues now reaping the rewards! 50 to 3000+ Twitter followers.